Home » Asbury announces partnership with Nike and BSN Sports

Asbury announces partnership with Nike and BSN Sports

WILMORE, Ky. — Asbury University Athletics has entered a partnership with NIKE and BSN Sports, the largest direct distributor of sporting goods to school and league markets, to serve as the official provider of Asbury Eagles team apparel and equipment. 

“This agreement between Asbury University, BSN SPORTS, and NIKE will add tremendous value and dedicated support to the experience of the coaches, student-athletes, and administrators involved with Asbury Athletics,” said Todd Northop, Vice President of BSN SPORTS Collegiate Select Program. “Our team is excited to provide Asbury coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Asbury University’s athletic brand and fanbase. We are proud of this partnership and welcome the opportunity to give time back to coaches daily, so they can continue focusing on positively impacting student-athletes lives.” 

BSN Sports will outfit Asbury student-athletes, coaches, and staff in NIKE products through the relationship. This announcement follows a recent release of the Asbury Eagles Online Store through BSN Sports, where Asbury students, parents, alumni, friends, and fans have 24/7 online access to AU-branded Nike items. 

“This is an important step in the continued growth of Asbury Athletics,” said Mark Whitworth, VP for Intercollegiate Athletics and University Communications. “Nike and BSN Sports are both industry leaders and we couldn’t be more pleased to work with them to enhance the experience for our exceptional student-athletes, coaches, and fans. We are very grateful to have access to a global brand like Nike and the day-to-day support of our good friends at BSN Sports.”

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