Resignation effective immediately; search for replacement begins
LEXINGTON, Ky. (May 21, 2014) — The Commission of the Greater Lexington Convention and Visitors Bureau has accepted the resignation of VisitLEX President Jim Browder, effective immediately. Browder has served as president since June 2011.
As president, Browder championed Lexington as the ideal destination for meetings, conventions, group/motorcoach and leisure tourism business in an effort to generate economic benefit for the city. Browder provided strategic direction for all sales and marketing efforts in addition to overseeing day-to-day operations and all fiduciary responsibilities of the organization. Tourism is a $1.8 billion business for Lexington-Fayette County.
During his tenure, Browder lead the effort to relocate the Lexington Visitors Center to Victorian Square, now recognized as The Square, putting the center in the heart of downtown and within easy walking distance of three downtown hotels and the Lexington Center. The Lexington Visitors Center has been lauded recently for its outstanding design and customer service. In its first full year at the current location, visitation surpassed 25,000, an all-time record for the bureau.
In addition, Browder implemented a new name for the agency — VisitLEX — and the development of comprehensive brand standards with the goal of making the blue horse, known as Big LEX, a true icon for the destination.
Browder has nearly 35 years of hospitality industry experience, serving in various roles in sales and marketing throughout his career.
“We appreciate Jim Browder’s leadership during these last three years, particularly his vision to relocate the Lexington Visitors Center in the heart of the hospitality community downtown. We certainly wish him well in his next endeavor,” said Commission Chair Ron Tritschler.
A search for Browder’s replacement will begin immediately.