26 days of promoting local wares
LOUISVILLE, Ky. (Dec. 1, 2016) — Louisville Mayor Greg Fischer on Wednesday announced the ABCs of Buying Local social media campaign, which aims to increase dollars spent locally during the holiday season.
The campaign began Monday with A for Arts, followed Tuesday by B for Bourbon and Wednesday with C for Chocolate. The campaign runs through Dec. 23.
“It’s true that from A-Z, Louisville small businesses have something to offer everyone,” said Fischer. “From local restaurants that sell farm-raised, Kentucky Proud products to your favorite locally-brewed cup of coffee, Louisville’s small business shopping experience is second to none.”
A recent study of Louisville-area businesses shows that for every $100 spent at a locally owned, independent business, $55 is reinvested locally. By shopping local, consumers also help to preserve the unique community character of the Metro Louisville area.
Public is encouraged to join in the fun by sharing their favorite local gift giving ideas and favorite local places to shop using #BuyLocalLou. Follow Louisville Forward on Twitter (@LouForward) and Instagram (@LouisvilleForward) to find out each day’s category.