Braidy Atlas announces collaboration with BMW focused on sustainability and supply chain

ASHLAND, Ky. — Braidy Atlas has announced a plan for cooperation with the BMW Group on sustainability and technical/qualification for the future supply of series 5000x and 6000x automotive aluminum sheet. Included is a comprehensive closed-loop recycling strategy leveraging Braidy Atlas’ logistically optimal location in Ashland, Kentucky and in close proximity to BMW´s car production plant in Spartanburg, South Carolina.

Braidy Atlas recently announced its intention to become the first North American rolling mill to use 100 percent green inputs from inception. As the first U.S. rolling mill to obtain a low-emissions air permit from the Federal EPA, Braidy has targeted 20 percent lower emissions than competitors.

Craig Bouchard, chief executive officer of Braidy said, “Our low-cost, high-quality, low-carbon footprint allows material improvement in global supply chain costs for BMW as a key customer.”

Lord Gregory Barker, executive chairman of EN+ and co-chairman of Braidy Atlas stated, “This groundbreaking collaboration is just the beginning of opportunities as we competitively combine the highest quality aluminum with the lowest-carbon content yet, together setting an exciting new standard not just for North America but our industry globally.”

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