LOUISVILLE, Ky. – Fans of the Kentucky Derby will have the opportunity to participate in the latest trend in licensed collectibles, as Churchill Downs Racetrack announced today it is launching a limited series of blockchain-backed digital collectibles, also known as non-fungible tokens (NFTs), created by Fanaply.
“We’ve witnessed in recent months the fascinating rise in popularity of NFTs for various leagues, teams, athletes, artists, and musicians,” said Jill Gentilli, director of licensing for Churchill Downs. “It felt natural that we develop and launch a limited series of Kentucky Derby themed digital collectibles to complement our traditional slate of popular physical collectibles.”
There will be four different NFTs released throughout the week, all inspired by some of the most popular products sold in conjunction with the Kentucky Derby. The offering will include digital versions of:
- Standard Kentucky Derby 147 Mint Julep Glass
- Gold Edition Kentucky Derby 147 Mint Julep Glass
- The Post Position graphic, commemorating the starting gate order for Kentucky Derby 147
- The Official Art of Derby, the artwork featured on the annual commemorative posters, as well as program covers for Kentucky Derby 147
The Kentucky Derby-themed NFTs will be produced and sold by Fanaply, a leader in developing NFTs for the world biggest fans in sports, music, and entertainment. Fans and collectors interested in viewing, purchasing, or bidding on the limited Kentucky Derby NFTs can visit Fanaply.com, or more specifically, https://fanaply.com/kentuckyderby.
“Bringing limited-edition digital assets to the Derby experience is central to Fanaply’s belief that NFTs are about so much more than just speculation,” said Grant Dexter, co-founder and CEO of Fanaply. “They not only let fans commemorate a significant experience in their life, but can be used as a powerful tool for fan engagement. We’re product to be working with visionaries like Churchill Downs to offer these unique new items.”
The agreement between Churchill Downs Racetrack and Fanaply was facilitated by CAA Sports Licensing, the licensing agency for Churchill Downs and the Kentucky Derby.
Churchill Downs Racetrack (“CDRT) is the world’s most legendary racetrack and has been home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. It is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The saddling paddock and stable area barns can accommodate 1,400 horses and include a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com
Fanaply creates blockchain-based digital collectibles, or NFTs, for the world’s biggest fans in sports, music, and entertainment. It has issued collectibles for some of the top musicians in the world, including Niall Horan, 5 Seconds of Summer, Anne-Marie, and Death Row Records, and powered the digital collectibles program for the Coachella Valley Music & Arts Festival in 2019. Their collectibles were also built into the 2020 Clio Sports Awards and issued for NASCAR team JTG Racing, and are currently being integrated into many other music, sports, and entertainment properties. Visit www.fanaply.com as well as Instagram, Facebook and Twitter for more information.