FRANKFORT, Ky. — The commonwealth has committed $5 million in federal CARES Act funding to help boost the state’s tourism industry by encouraging safe travel to all 120 Kentucky counties.
With most travel restrictions lifted within the United States, the commonwealth is priming the tourism industry for growth by developing marketing efforts to reach multicultural, national, and international audiences. The diverse marketing efforts will focus on leisure travel as well as attracting meetings and sporting events to Kentucky.
Kentucky tourism is an $11.8 billion industry and serves as a mechanism for generating revenue in every county. Prior to the COVID-19 pandemic, visitor spending in Kentucky reached nearly $8 billion.
The announcement of the $5 million investment joins a string of positive economic news in recent weeks which indicates the commonwealth is poised to emerge from the pandemic as a leader creating more opportunities for our people in every corner of the state, said Kentucky Gov. Andy Beshear.