Kentucky revealed as state with the second highest interest in Cyber Monday sales

Black Friday and Cyber Monday have become a tradition for November, offering discounts and sales on many products, from electronics to clothing. 

• West Virginia ranks first with an average monthly total of 1,794 searches per 100,000 residents for terms related to shopping and sales 
• Eastern states dominate the top 10 for search terms relating to Cyber Monday deals 
• South Dakota ranks 15th with 1,486 average monthly searches per 100,000 residents. 

Experts at BoohooMAN have analyzed 97 terms related to Cyber Monday and sales over the last two years and calculated the monthly average in each state. They used recent population estimates to calculate the averages per 100,000 residents and used that number to rank the states.  

Over 80% of searches occur in November, but as brands put out deals much earlier and start advertising, the public has started to plan and save for the biggest deals. 

Across the U.S., searches for ‘fashion trends’ and ‘gaming consoles’ are among those with the highest volume, with ‘fashion trends’ reaching 5,200 average monthly searches. Cyber Monday allows you to grab trendy items at a lower price and get some all-weather items ready for the following year. The data shows that big box stores are also popular searches; these stores carry various brands, making them a one-stop shop for the best deals on Cyber Monday. 

West Virginia ranks first with 1,794 average searches per 100,000 residents each month. The term ‘Cyber Monday’ has many searches, with a volume of 3,467 over the last 12 months.  

Kentucky is second, with an average of 1,697 searches per 100,000 residents. ‘Cyber Monday deals’ has 5,290 searches over the last year, with Kentucky residents also interested in ads for Cyber Monday. 

Iowa ranks third with 1,657 average monthly searches per 100,000 residents. ‘Cyber Monday deals’ is a popular search with 4,590 searches across the last 12 months. 

Nebraska is fourth on the list, with 1,633 average searches per 100,000 monthly. The term ‘Cyber Monday’ had 1,381 searches across the last year, while ‘Cyber Monday deals’ had 2,336 total searches. 

Missouri ranks fifth with an average of 1,625 monthly searches per 100,000 residents. Department stores had the largest interest in Missouri, with over 3,000 total searches across different brands over the last year. 

Tennessee ranks sixth with 1,612 average searches per 100,000 residents each month. Searches for ‘Cyber Monday sales’ and ‘Cyber Monday tv deals’ are high in the state, reaching a total of 2,972 searches over the last year combined. 

Indiana is seventh, with an average of 1,608 monthly searches per 100,000 residents. The search term ‘Cyber Monday deals’ is the highest in the state, with a total search volume of 9,528 over the last year. 

 Wisconsin is eighth, with 1,586 average searches per 100,000 residents each month. The term ‘Cyber Monday’ was searched 4,548 times over the last 12 months. 

Alabama ranks ninth with an average of 1,575 searches per 100,000 residents per month. The top term in the state was ‘Cyber Monday deals’ with over 6,000 searches over the last year. 

Minnesota comes in tenth with 1,554 average searches each month per 100,000 residents. Minnesotans searched for the term ‘When is Cyber Monday?’ 2,198 times over the last year. 

Ohio and Arkansas are joint 11th with an average of 1,545 searches per 100,000 residents monthly. Both states have high search volumes for the sales, with terms like ‘Cyber Monday sales’ and ‘best Cyber Monday deals’ topping the lists. 

Rounding out the list are North Dakota with 1,541, Georgia with 1,510, Kansas with 1,512 and South Dakota with 1,486 average searches each month per 100,000 residents.   

Cyber Monday sales allow retailers to sell excess stock and merchandise at bargain prices, making it the ideal time for a wardrobe refresh. Many big-name brands will have leftover items from the summer before bringing in their full winter stock, and as trends are cyclical in nature, this is a time to grab something to wear for the next summer season. 

John McKinney, Head of Digital Marketing for BoohooMAN commented on the findings: 

“Black Friday started for stores in the late 1980s and has historically been a day where record profits are made due to sales and price reductions. As the holiday has grown, additions such as Cyber Monday have appeared, focusing on other retail areas. Fashion is one of the big players in Black Friday deals, with shoppers having the chance to bag a bargain on seasonal trending items and big-ticket items such as boots. Finding these bargains can be tricky, as Black Friday deals have started being announced before the day itself, leaving those who don’t plan ahead with the remains of the sales. In recent years, the public has noticed that prices are hiked up a few weeks before Black Friday and then reduced to their pre-hiked prices on the day itself. Though some amazing deals can be grabbed, it’s essential to remain aware of prices throughout the Black Friday weekend and grab the best deals available.”