LEXINGTON, Ky. (Nov. 26, 2013) — Lexington-based web marketing expert Scott Clark of BuzzMaven, Inc. has been granted Google Partner status after meeting Google’s strict proficiency and performance examinations in search advertising.
“I’m starting my 12th year managing Google Search campaigns as a consultant, which becomes more challenging and exciting every month,” Clark said. “The Google search advertising partner program allows demonstration of skills to be verified by an independent, trusted entity, and is re-assuring to businesses ready to shift marketing dollars online. They want to know they are in good hands.”
The Google Adwords program is the largest advertising system on the Internet, enabling custom designed, precisely-targeted marketing to be presented at the exact moment potential customers are seeking products or services. Targeting can include regions, customer behavior, demographics, precision scheduling, social media, mobile marketing and more.
Google Adwords is the company’s largest source of revenues, which totaled $42.5 billion in 2012.