GEORGETOWN, Ky. — Toyota will make a second lap with its “100 Cars for Good” program. For the second year, Toyota will award 100 vehicles over the course of 100 days to 100 U.S. nonprofits, with winners selected through public voting on the Toyota Facebook page. Applications for the program will open on March 12, 2012 at http://www.facebook.com/toyota.
During last year’s 100 Cars for Good program, 11 nonprofit organizations from Kentucky were awarded new vehicles, more than any other state. Those nonprofits were invited to Toyota’s Kentucky plant in Georgetown to display their vehicles and share stories about the significant difference these vehicles are making in their respective communities.
“We are thrilled to have the Kentucky winners from last year’s program come back and visit us and share their stories,” said Wil James, president of Toyota Motor Manufacturing, Kentucky, Inc. (TMMK). “This helps all of us at Toyota to better understand the contributions this program can make in our neighboring communities and where our team members live.”
Last year’s winning nonprofit organizations from Kentucky included:
• Kentucky Blood Center – Lexington
• Quest Farm – Georgetown
• Louisville Zoo – Louisville
• Lexington Children’s Theatre – Lexington
• Operation Unite – Somerset
• Jewish Hospital & St. Mary’s Foundation – Louisville
• Owensboro Area Shelter & Information Service – Owensboro
• Redwood – Fort Mitchell
• Merryman House Domestic Crisis Center – Paducah
• Anderson Humane Society – Lawrenceburg
• The Healing Place – Louisville
Applying for the 2012 100 Cars for Good
Beginning March 12, registered 501(c)(3) nonprofit organizations can apply online at http://www.facebook.com/toyota. Finalists will be eligible to win one of six Toyota models, including the Camry Hybrid, Highlander, Prius v, Sienna minivan, Sienna Mobility or Tundra full-sized pickup truck. A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.
The 100 Cars for Good application process will last for two weeks, or until 5,000 applications are received. Of these, 500 finalists will be selected and then certified by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Each finalist can then submit a video that will be featured on the Toyota 100 Cars site explaining how a new vehicle would help support its work. In addition, Toyota will be providing each of the finalists with communications and social media tools and training to assist their efforts to raise awareness for their organization.
Public voting will begin in May, with the exact date to be announced later, and will continue for 100 consecutive days. Each day, five organizations will be profiled at http://www.facebook.com/toyota and participants may vote for the charity they feel is most deserving of a vehicle.
The four runners up every day will each be awarded a $1,000 grant from Toyota.
100 Cars for Good is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded. To learn more please, visit www.facebook.com/toyota.
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