LOUISVILLE, Ky. (June 21, 2018) — Fund for the Arts will kick off a “Text to Transform” initiative supporting its annual campaign during Fete de la Musique in downtown Louisville Thursday. The initiative involves a 10-day countdown until June 30, during which members of the Greater Louisville community are encouraged to donate to the campaign through text giving.
Each day of this initiative will highlight a different segment of the Greater Louisville arts community supported by the fund. These segments include: Education, Public Art, Health, Artists, Aging, Cultural Pass, Neighborhoods, New and Diverse Artists, World-Class Organizations and Economic Development. During these final 10 days, members of the community interested in making a donation can text “ARTS” to 50155 to make their gift.
This marks the inaugural campaign following the fund’s strategic shift in its giving structure, from a traditional approach to an impact-focused grant-making model. The shift was driven by Imagine Greater Louisville 2020 (Imagine), the plan that was created out of the community’s vision for the future of Greater Louisville’s arts and culture. In making the change to its grant-making, the fund has established itself as the driver of Imagine, supporting the artists and organizations who boost Imagine’s core priorities. As a result, the fund is seeing extraordinary success in boosting a larger number of groups and reaching a broader audience – which in turn has bolstered the entire arts community.
The fund is kicking off this initiative during lunchtime on Thursday, June 21 at Fourth Street Live during Fete de la Musique, an annual celebration of music that takes place in more than 120 countries. The free event will feature performances from the NouLou Chamber Players, 90.5 WUOL Young Musicians and GFA Youth Guitar Summit at the Fourth Street Live main stage from 11 a.m. to 1 p.m., in addition to other groups and performers from 5 p.m. to 7 p.m.
The “Text to Transform” initiative is the final chance to donate to the fund’s 2018 campaign, sustaining the community’s success and further establishing the city as a national center for revolutionary arts and culture.
“As our historic campaign draws to a close, we’re thrilled to make giving to the fund easier than ever with our Text to Transform initiative,” said Christen Boone, president and CEO of the Fund for the Arts. “If everyone in our community gave just $10 each, we could more than double the number of opportunities for our community children, schools, artists and creatives. What can you contribute today?”
This initiative also comes on the heels of the recent Americans for Arts Conference, wherein Boone and other local arts leaders joined arts representatives from all over the country to lead the national conversation around advancing the arts. The funds raised during this annual campaign champion the artists, organizations and cultural drivers that help strengthen the Greater Louisville arts community, which in turn galvanizes the entire region.
Those interested in giving to the fund’s campaign can text ARTS to 50155 and donate an amount, through June 30.