LOUISVILLE, Ky. — The Evan Williams Bourbon Experience, which opened in 2013 on Main Street in downtown Louisville, will roll out its first bottled bourbon produced exclusively from an on premises one-barrel-per-day copper pot-still distillation process on Wednesday, May 5.
The ceremony will celebrate National Travel and Tourism Week and the return of Bourbonism to Whiskey Row. Due to COVID restrictions, it will not be open to the public.
While Heaven Hill’s Bernheim Distillery produces 1,300 barrels per day, Filiatreau distills one barrel of American whiskey per day at the Evan Williams Bourbon Experience. Since 2013, the team has been patiently waiting for a special product to launch. Join us to be the first to hear about this special product, learn the label name’s significance to Louisville.
Artisanal Distiller Jodie Filiatreau will be joined by Heaven Hill President Max Shapira, Artisanal Distiller Emeritus Charlie Downs, Louisville Tourism President and CEO Karen Williams, and Louisville Tourism Chief Operating Officer Cleo Battle as they roll a commemorative barrel down Main Street from 4th and Main to the Evan Williams Bourbon Experience doors.
Each representative will roll the barrel towards the original plot of land where Evan Williams, Kentucky’s first distiller, first made bourbon on traditional pot stills next to the Ohio River.
The representatives signify pillars of the Evan Williams Bourbon Experience and Whiskey Row industry: family legacy, artisanal craft production, bourbonism, and hospitality. Immediately following the barrel rolling, a press conference will be held at Evan Williams to unveil the new bourbon available exclusively at the visitor center.
The Evan Williams Bourbon Experience celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.