EKU accelerator assists in business planning
RICHMOND, Ky. (Sept. 24, 2013) – Sometimes sports offer more than a recreational diversion for college students.
In the case of Dwaine Evans Jr., his participation on the Eastern Kentucky University paintball team in 2009 led to the invention of a soon-to-launch, patent-pending product.
It wasn’t a rainy night in Georgia, but a snowy day in the Peach State that got Evans thinking about a better way to warm the human body.
“As we huddled up between tournament matches, I thought to myself that there has to be a better way to keep the body warm,” Evans said. “From my knowledge about how refinery heat exchangers work (he earned an associate degree in chemical operations from Ashland Community College), I thought of the technology of using blood as a means to transfer heat throughout the body.”
Now, more than four years and several twists and turns and multiple dead ends later, Evans is ready to launch PODZ GEAR, a base layer garment that uses the circulatory system to distribute heat throughout the body. Evans, who graduated from EKU in 2012 with a bachelor’s degree in Industrial Safety and Risk Management, was a client of the University’s Business and Technology Accelerator and continues his relationship with Eastern as a client of its Innovation and Commercialization Center (ICC). A Kickstarter campaign is under way to raise funds and awareness.
Evans, who still maintains a full-time job in Flatwoods, is joined by three-other co-owners: Jeremy Brown, Kenny Ledford and Anthony Vicars.
“We’ve designed pockets to hold PODZ heat packs,” Evans said. “These pockets are arranged along major blood vessels. This allows the user’s circulatory system to utilize the blood as a heat transfer fluid. Using the blood to modify body temperature permits the user to maintain his or her body temperature.
“Unlike other base layers on the market, PODZ gives you the option to use it as a normal thermal base layer or to insert heating packs to reheat the body. Nothing is guaranteed to succeed, but we believe from our vast research and testing that this product has a high chance to succeed in the market.”
PODZ would be suited for a wide range of users: sports participants and fans, military personnel, outdoors enthusiasts, farmers, first responders, mail carriers, and others, Evans said.
The Kickstarter campaign is $30,000, with the funding used to complete all the rewards, enhance marketing efforts, and cover legal costs.
“Our estimated timeline to have all rewards completed and shipped is December,” Evans said, “so we hope PODZ will be used as a Christmas gift for someone or a gift for yourself. After the Kickstarter campaign ends and all of the rewards have been made, we plan on taking pre-orders on our web site, www.PodzGear.com, until we can create our own inventory.”
Although his EKU degree “doesn’t play much of a role in the product itself, my professors helped to develop me into who I am today,” Evans said. “They taught me how to look outside the box, to figure out how to accomplish something without having everything you need, and how to lead and direct things.”
Evans said he gained leadership skills through his participation in a wide variety of student organizations, including Campus Outreach, Sigma Alpha Epsilon, Co-Op Advisory Board, Co-Op Student Ambassador Board, and the American Society of Safety Engineers, among others.
Evans also credited co-owners Brown, Ledford and Vicars. “With their dedication, determination and teamwork, we’re all doing our part to make PODZ GEAR a reality.”
Still, by his own admission, Evans didn’t initially have “any type of game plan or direction to take this idea.”
Enter Kristel Smith, executive director of the ICC at EKU, and the business accelerator housed in the Center for Economic Development, Entrepreneurship and Technology in EKU’s College of Business & Technology.
“Being an Accelerator client, I received lots of guidance on how to structure the company, ways to learn who our customers were, marketing, and so much more,” Evans said, adding that he receives much of the same kind of direction now as an ICC client. “I want to thank Kristel and everyone else who has helped with PODZ GEAR™.
For more information about the EKU Business and Technology Accelerator and the Eastern Region Innovation and Commercialization Center, visit bizaccelerator.eku.edu and easternicc.eku.edu.