Lexington, Ky. – A music video parodying a new Adele song is getting the Bowling Green Chamber of Commerce a lot of attention.
The video is a spoof the popular song “Hello,” with partnership sales representative Ashlee Wilson singing and acting out a new version of the song – one in which the lyrics have been slightly tweaked to convey the poignant urgency of trying to sign up new chamber members, instead of a forlorn relationship bereft of closure.
The production was a true DIY project. Wilson pre-recorded the audio with a cell phone, and another cell phone was used to record the video. Then a co-worker used some editing software on their computer to merge and edit the material.
Since appearing on Facebook last week, the video has already notched over 15,000 views, and has proved to be a very successful marketing tool for the chamber.
“We’ve gained three new partners since the video launched and a few other businesses are ready to sit down and discuss partnerships,” Wilson said. “Social media is such a powerful tool, but to post a music video parodying a No. 1 song is not one many people consider doing. We’ve gotten an enormous amount of positive feedback from other chambers who have shared and commented saying things like ‘We wish we had thought of this!’”
The idea was a good one, but Wilson’s talent is what made the video a success. It helps that Wilson has a background in performing arts with a concentration in musical theatre. After graduation from Western Kentucky University with a BFA in Performing Arts, Wilson moved to New York City and performed a number of times in Carnegie Hall and sang in NBC’s annual “Lighting of the Tree in Rockefeller Center.”
“Performing is my first love, and I think it’s fair to say that I’m not too camera shy,” Wilson said.
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