New York Times News Service
In September 2014, a bourbon brand called Kentucky Owl began to appear on liquor-store shelves around Louisville. The American whiskey market was booming, and dozens of new bourbons were showing up each year. But Kentucky Owl was different. Released exclusively within the state in tiny quantities and produced by the scion of an old Kentucky whiskey family, it had an undeniable mystique — and a price tag of $170. For more on this story, please go to Kentucky.com.