LOUISVILLE, Ky. (Feb. 29, 2012) – Mayor Greg Fischer announced today that a second “Crowdfunding Means Business” workshop will be held by the Louisville Metro Department of Economic Growth & Innovation to help businesses explore crowdfunding resources. The workshop is Tuesday, March 13, 5:30 p.m. at the Main Library, 301 York Street, in the Centennial Room.
This workshop is for new and small businesses that are interested in finding out about online crowdfunding resources. The workshop will focus on Kickstarter.com, a popular funding platform for creative projects in fields such as art, dance, design, fashion, film, food, games, music, photography, publishing, technology and theater.
“We know that a few projects have been funded in Louisville by Kickstarter, such as the newTHIS is Louisville photo magazine, and we hope to encourage other businesses to consider crowdfunding as a viable resource for new ideas,” Fischer said.
Crowdfunding (sometimes called crowd financing or micro-financing) is a new and growing method for small businesses and entrepreneurs to raise funds. Instead of the traditional approach of seeking a bank loan, individuals can connect with friends, colleagues and others through social media to seek capital.
The workshop is the second in a series sponsored by Mayor Fischer and the Department of Economic Growth & Innovation and the Department of Community Services and Revitalization’s microenterprise program. The microenterprise program is funded through a Community Development Block Grant from the Department of Housing and Urban Development.
The workshop is free. Two successful Kickstarter participants will be on hand share their experiences and to help answer questions: Maggie Huber, creator of This is Louisville, and Michelle Jones, developer of the Menu and Hours app. Contact 574-5866 or [email protected]v for more information.